5. Proper Brewing is Essential
Bring the water just below boiling (200 degrees). For drip brewers the cycle should be complete in 4-6 minutes. Other good methods are the french press and vacuum pot, which brew in about 4 minutes. Avoid percolators and electrics that the cycle is longer than 6 minutes, these will over-extract the coffee and cause bitterness.
6. Coffee Storage
Is a very controversial subject to say the least. We believe the best way to store fresh roasted specialty coffee is to keep it in our bag (with a valve) and tightly reseal it, or use an airtight container. Keep it in your cabinet or pantry not in the freezer or refrigerator. Storing coffee in the freezer or refrigerator will cause moisture to form inside the container and greatly reduce the flavor of the coffee.